I'm a digital media strategist & professional product development manager living between Rome and Milan, Italy.
I’m expert at combining sophisticated digital product design with leading-edge technology, putting smartphones, tablets and desktop computers to work in dynamic new ways in the retail marketplace. I’ve been doing it better and better for the last 13 years, beginning with my own start-up venture and culminating in my most recent entrepreneurial position with one of Europe’s most prominent IT consulting/digital marketing system integrators.
Created concepts and interface design for multimedia contents.
& Account Director
Provided mobile applications prior to their being ubiquitous.
Partner & Account Director
Led the growth of 01Design into a more prominent corporate entity.
Manager & UX Team Director
Created a new strategic segment related to user experience design & analytics.
Product Strategy and UX/UI Design Advisor
Product strategy and UX/UI design for digital marketing platforms and digital transformation projects.
User Experience Research & User Experience Design
User research process & digital strategy and service design able to drive business results.
A selection of the projects that I have managed as agency director on multiple agencies
Mission: create a new user experience for e-commerce
I supported Versace Digital Team to design the user experience for a new site able to drive more sales.
Mobile Fashion channel - mobile channel
Mission: build the mobile digital strategy for Dolce&Gabbana
I supported Dolce&Gabbana in creating the “D&G Fashion Channel” a mobile communication channel between the company and its customers with the objective is to increase the level of interactivity between D&G and its audience.
BVLGARI Exhibition - iPad Application
Mission: create a new digital format able to celebrate the 150 of BVLGARI
I supported BVLGARI to to create a special application to for the 125 years anniversary of the brand. The application has been launched during the largest retrospective of the Roman jeweler and provides the possibility to explore the heart of the sublime creations of the past 125 years of the famous italian luxury brand.
BALLY - Mobile site
Mission: reach clients via mobile devices
I supported Bally to reach a broader consumers audience and get closer to clients extending the brand digital communication capabilities by designing with my team a fully working mobile e-commerce channel.
Mtv Mobile Italia - Mobile Application
Mission: create the first MTV mobile concept Application
I supported MTV to create the one of the first mobile branded App with the aim to define a new One-on-one brand engagement format. In Italy, where in 2006 mobile commerce was booming, MTV Italia wanted to understand how could placed its services directly in the hands, pockets, and purses of brand-passionate consumers.
Mission: support salespeople in selling finance products
I lead the design of a unique tablet App able to disrupt the selling process in the finance industry. BNP Salespeople in Belgium are now able to simulate realtime data sets in order to sell insurance and loan plans.
Alfa Romeo - Mobile Site
Mission: support the brad for the mobile site redesign
I lead the design of the mobile site in order to provide the right balance between technical constraints and user experience needs. The site has been designed after a deep benchmark of the main feature and needs in the automotive industry and came with a strong focus on call to actions and conversion goals.
SKY - TV Guide
Mission: design an easy to use and solid Tv Guide App
The goal of the projects was to create a stunning Application for Smartphone and Tablets able to provide an easy to access to film, series and shows informations and schedule.
Wind - Appstore
Mission: design an Appstore able to sell Apps for smartphones
I helped Wind to design one of the few AppStore owned by I telco operator in Europe. The project started from a global benchmark of the most relevant Appstores in order to understand common features and functionalities in order to define the digital format and lead the UX and UI design team for product design.
Vodafone - e-commerce site
Mission: redesign the new mobile e-commerce site
I helped Vodafone to design an innovative mobile e-commerce site, coordinating the effort of the design team. We created an e-commerce site able to hide a really complex offering, behind a beautiful and easy to navigate mobile user interface.
A selection of visual design provided by my design teams across multiple agencies
"Luigi is a talented and dedicated business partner. His knowledge of the high tech industry and his focus on innovative technologies and applications are key ingredients of his success."
Joan Delfino - Former Vice President, Marketing Communications and Mobile Content at Adobe Systems
"Luigi is an innovator and pioneer, leading 01Design to a strong position, extending major consumer brands such as MTV and Docel&Gabbana to mobile. Luigi is passionate about his work and a visionary in our industry."
Francisco Kattan - Product Marketing/Management Leader, Mobile Ecosystem.
"Luigi is a very thorough business professional. His approach to business and opportunities I highly endorse. Valuable as a supplier and also as a part of the business community trying to steer new approaches to the IT and services market Luigi is person I trust."
Lorenzo Barbantini Scanni - Innovation, Business Development, VideoMarketing &VideoSEO, Branded Content, Advisor, Mentor
"I would characterize Luigi as enthusiastic and passionate about his work. Luigi's vision about crossmedia communication is unique on the market. He has this incredible mix of creativity, technology and business skills."
Olivier Quero - Co-founder at Letshareat, S.L.
"Gigi is a volcano. Always full of ideas, suggesions, opportunities. A great worker."
Simona Muti - Founder & Business Development Director at Punk For Business
If you're looking for the Italian new media Guru Luigi is the person you would really need to meet. If you think your brand already rides through all the possible ways of communication you still didn't talk to him. Working with Luigi means to find a loyal partner with amazing cultural background, technical skills, passion and international experience.